La Tulip: 52 findings in one online store. Ten didn't hold up, so we took them out.
What we measured
We went through the entire store and found that more than half of the active catalog sat in no section at all: nobody could reach those products by browsing.
Second review
Before delivering, we walked the store again the way a customer uses it. Ten conclusions didn't hold up and came out of the report, including the one it led with.
It would have been easy to leave them in: nobody was going to check. But a report that exaggerates leads you to invest in the wrong place, and you're the one who pays for that mistake. Since then, the second review has been a fixed step in every Baseline.
The numbers
- 3,901 products reviewed
- 52 findings
- 17× more sales for well-placed products
Tell us which process is costing you the most.
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